Time to reconnect and restart

Are you ready?

Even in Michigan we are beginning to see the world shifting back.  It was with great celebration that our own John Ball Zoo opened to the public and that the local little league signed up for t-ball.  There is more work to do, but now is the time to connect with those customers who limited their ad dollars to survive the past year.  Restaurants, event venues and tourist businesses will be eager to see creative new marketing suggestions to restart in the post-COVID arena.

So what new do you have for them?

The same old-same old will feel comforting.  Yes, we could all use a little pre-vid ease.  However, since EVERYONE will be trying to get attention, what will you bring to the table that is new and interesting?  We have had plenty of time to think about that.

• Can you offer longer runs at better prices?  An ElectaPrint can help with that.
  
• Do you chase the athletic market the is back in full swing?  Screen printed number are less expensive and nicer for the athlete than heat seal.  But you need to be equipped for that.  There are lots of options.  Check out the Slider.
• Looking for short run customization? DTG is a great source for new work.  The DragonAir Crimson could be just what you need to cure those goods.
• Do you offer super fast turn around?  The a FastFlash would speed you up.  Is yours hot and ready?
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  Can you reduce your set-up fee because you are making screens quicker?  An LED exposure unit would give you this capability.

Go for the close.  Give them a reason to return.

People talk big, but it is the repeated on-time delivery of quality goods that keeps them coming back.  It is creative thinking of new ideas that generates new revenue.  It is the commitment to internal growth and change with complete follow through that grows businesses.  Doing the same work each day should create a smooth flow of production and a quality product.  However, if you do this for too long it will also cause stagnation.  The end of the pandemic offers each business an opportunity to add something new that will generate a buzz of excitement.

New products for new industries

Like all forward thinking businesses, Brown is continually looking for new markets to expand into.  Where can we take the knowledge we possess and apply it to other areas that will expand our revenue?  This process needs to be an expansion, not an overreach.  New products and ideas that can be explored with some risk but without exposing the core business.  This is the premise that allowed for the creation of the FireFly™ which has moved us into the direct-to-garment industry and given us connection into other decorated products.  One of the newest ventures is into curing UV printed items.

The introduction of the Vega™ UV/led curing system was a quiet launch last fall.  BrownDigital created this system by combining our knowledge of UV lighting, our knowledge of printing and the software capabilities from the FireFly™.  In addition we have combined the Vega and the FireFly to allow for curing of any substrate at any time.  This is groundbreaking.

Vega

For those in the textile printing world, UV printing is alien.  The process is similar, still screen printing and the inks do not air dry, just like plastisol.  However, the curing properties are very different.  UV inks cure with the direct application of UV light.  The light must be at a specific point in the spectrum and distance will alter the intensity.  Production speed is much higher than textile and specifications are rigid.

The Vega offers UV/led light modules in both 365NM and 395NM. The light modules are available separately so that they can be installed onto existing curing lines or as a full curing unit with software or combined with the FireFly for a multi-functional curing production system.  The variety allows for the Vega to fit into any shop.

Vega with FireFly

The software for the Vega is similar to what is on the FireFly and when the two machines are paired, it is a combined system so that both curing units are displayed on the Linx™ Command Center.  This software allows for 36 saved program profiles, 18 stored maintenance tasks and built in diagnostics.  A complete set of controls at your fingertips.

The Vega moved Brown into new markets and introduced us to new customers.  Maybe Brown can help you move into the world of UV printing.  Contact us today for additional information.