Our first show of the 2021 season is fast approaching. We are truly excited. There are so many positives to the trade show experience that it is hard to list them all. Most importantly is the direct connection we get with our customers. We are on the phone all day, we have many emails, and we have taken full advantage of new tech with FaceTime and TeamViewer and Zoom. But there is a different connection when the interaction is face to face. Or mask to mask as these will be.
It is also better for our customers. It is harder to determine what is the right path when purchasing a capital good if you cannot touch the product. Consumables are easier, but hard goods are similar to buying a car or a house. The user needs to be in direct contact with the product to understand all of the benefits and how they will affect their personal production floor. We find that very fitting with manual screen presses. These are certainly a "feel" item. The operator has to like how the press flows with their hands.
So now both the exhibitor and the attendee have new opportunities. Visit us in Irving and in Indianapolis. We can't wait to see you.