DTF Production Systems

The garment decorating industry is at an accelerated pace for new technology and revitalization thru modification of old technology.  DTG launched the POD landscape that is now offered thru all levels of the supply chain.  Behemoth producers like Amazon and small community printers are adding POD tools to their production facilities to meet the consumer demand.  

The presentation of DTF into the production floor is not new, as all facilities have used transfers for decades.  However with the updated digital printing of these transfers this process has shifted many facilities to needing high volume DTF systems to fulfill orders.  

Brown Manufacturing offers 3 options for high speed DTF that will increase the speed of bulk orders with minimal labor costs. 

Level 1

The MasterPress is a base unit that features 2 heat presses and 5 shirt stations.  This allows 2 operators to load, press and peel in a small footprint.  Featuring a simple control panel and independent, adjustable temperature and pressure for the heat presses, this is a lower cost alternative for speed for the bulk DTF production.

Simple 120V power supply and a small air compressor is all this unit requires to quickly become operation in any shop.  Just map out spot on your floor and plug it in.

Level 2

If labor reduction is part of your production requirement, then the need for speed and accessories will move your shop to the next level.  Flexibility in design and additional options will amp up the production and reduce the operation to one person.

This heavy duty press comes with one heat press but has an option for two.  It also has these options:

• Automatic feed system
• Automatic peel system
• DTG pretreat sprayer system

With one press, an auto feeder and an auto peel, the operator is only loading shirts.  With a larger unit, add a 2nd operator and the speed increases with one shirt load person and one shirt unload.  

Level 3

Design your own system for exactly the flexibility your shop needs.  This level allow the system to both DTF and screen print.  Add print heads, loaders, peeler, multiple heat presses, flash units and DTG pretreat sprayers all on the same system.  No matter the job needed, one machine will have the tools.

Which one is right for your production needs?  Contact our Brown sales team to plan out your improved production facility or call 616-249-0200 for immediate information.

Essential tools for POD profitability

Print on Demand is changing the industry

With the rapidly growing demand for individualized prints, social media driven trendy garments and next day delivery, the nimbleness of every garment decorator is being tested.  The advancement of DTG and DTF production technology has improved the response time for web driven orders.  New machinery like the Brother International Digital Line which integrates POD and reduces labor, are becoming more and more essential. A vital issue to stay profitable in this fast changing environment is internal work flow management.  Paper orders on the shop floor have got to go.

DL-2400 Digital Line

BrownDigital Linx Production Software Suite

In a previous blog Linx, we explained how Linx pulls orders directly from web stores and feeds those orders to production machinery with automated tools.  The Linx Software suite has expanded to include cloud based inventory management, purchasing and product creation.  Additional features within this software packages add a depth of resources to the constant changes that occurring in this market space.

• Product Creator and Product fixer will merge all store products into one application for production an inventory management
• Build-to-Stock (BTS) pushes stock inventory builds, manages returns for FIFO control, and gives full control to the production manager to keep within seasonal cycles.
• Order Submission provides an access point for POS
• Cloud management of floor production
• Analytics of real-time floor production

Is this only for garment printing?

The answer to that is a firm NO.  POD is a market trend that applies to many products.  Garments are the highest volume however these issues apply to any one-off customized item.  Linx Software suite can connect to laser engravers, sublimation systems, embroidery stations, cutters and plotters and many other tools of the trade.  In addition to garments, the inventory management is open to any base product such as trophies, mugs, plaques, posters and many more.  

Linx Software suite connects to any open API platform.  This includes Etsy, Shopify, Shipstation, Amazon, and many more.  Contact BrownDigital today for additional information of how Linx Software suite can improve your work flow.

For Brown, it is all about customer service

When a person calls Brown Mfg they get a person.  We do not use automated attendants or voice mail on our main phone system.  When someone sends an email to what appears to be a generic email address such as sales@brownmfg.net or customerservice@brownmfg.net or linx@brownmfg.net those emails land directly in a person's inbox so they can be addressed quickly and directly.  These corporate choices are based on the elemental belief that direct person-to-person interaction provides the highest quality service to our customer.  Call us old fashioned, but we get thank you comments from our customers on a daily basis.

Another customer service item that we offer is custom paint as an option for new machinery purchases.  This generates excitement for people who have their machinery as part of their customer's experience.  These businesses sometimes have a production shop as a showroom and they have a corporate color scheme to match.  Recent colors have included combat green for a customer who services military families, hot pink for an all women's shop, and red white and blue because,  well, just because.  

One added benefit item we offer is creative installation solutions.  We cater to community printers. These are typically businesses with very limited space and often owner/operators of the machinery they buy.  Their production spaces are often not commercial, do not have loading docks and many times are multi storied.  One ElectraPrint leaving this week is no exception.  This installation involves a set of stairs into a lower level with 36" doorways.  

To accomplish this task, we take the machine apart into manageable pieces.  The base, the print hub and the platen hub are all packed separately.  The heads, platen arms and accessories are on other pallets.  

Our installer has tools available to assist with moving these pieces into tough spaces and to reassemble these pieces in the final location.  Once assembled, the installer will continue with the standard installation process and training of the customer.  

Yes, this is a fun one.  But not unique.  We have many stories of fun installs.

So, if you are thinking that it is time for your shop to step up into an automatic press but you are concerned about how it will fit into your space, contact us.  Brown has solutions.  We also have over 50 years of experience at these creative installations.  We are here to assist you, person-to-person, in making your business more productive and more profitable.

So many decorating options.

Brown did some recent DTG print testing and I had some thoughts.  This particular test involved a print run of about 72 shirts ranging from youth medium to adult 3xl.  It has a white crest print and a multi-color full back on a dark shirt.  A typical order for a community printer.  And a profitable one if handled correctly for your shop.  

What is correctly?

DTG

This run was done with a digital printer and our Synergy pretreat and FireFly cure systems.  At 72 shirts with a white under-base, this job took almost 2 hours.  The image quality was fine but it did look like a digital print. They are clean but they do not pop.  The estimate on the cost of each garment includes time and materials.

Shirt $2

Ink $0.95

Pretreat $0.30

Shop time cost  $1.66

Labor $0.83

Total cost per shirt $5.74     

The positive to DTG  printing is that once the art is approved there is no additional processing of the art to print.  A quick conversation from the PNG and it is ready.  Also, employee training is minimal.  Everything is determined by the Linx program within the machines and the operator only loads and unloads.  Additionally, the software will resize the art to the size of the garment, the job is easily repeatable and there is no clean up at the end.

Screen Print on an automatic

So, what would happen if it were printed on an ElectraPrint auto press?  Front and back, this job would be finished in less than an hour.  The look would be crisp and it would pop off the shirt.  The size of the print on the youth would be the same size as on the 3XL, which is a negative.  There is set up and clean up.  The art needs to be separated and screens need to be made.  Presuming that this design could be printed with 6 colors, this is the estimated cost per garment.

Shirt $2

Ink $0.06

Films/screens $0.08

Shop time cost $0.83

Labor $0.42

Total cost per shirt $3.31

Screen Print on an manual

So, what would happen if it were printed on an MasterPrinter manual press?  Front and back, this job would be finished in about 2 hours.  The look would be crisp and it would pop off the shirt.  The size of the print on the youth would be the same size as on the 3XL, which is a negative.  There is set up and clean up.  The art needs to be separated and screens need to be made.  Presuming that this design could be printed with 6 colors, this is the estimated cost per garment.

Shirt $2

Ink $0.06

Films/screens $0.08

Shop time cost $1.66

Labor $0.83

Total cost per shirt $4.63 

Is cost the only factor in the production path?

Well, we can all say "no" to that answer.   But there is $2.50 per shirt here in profit.  So COGS cannot be ignored.

COGS is a significant factor.  That calculation has to include machine time, shop time and labor time.  However, judging the flow of your shop, the availability of your staff and their skill sets, and the print preferences of the final customer will sway the final production decision.   If they want "pop" then they will want screen print.  If they prefer a soft feel, then DTG is a good plan.

So the real answer is that there is not a "correct" way to do this except to follow some basic guidelines.

1. Is the customer happy with the finished product?
2. Did you deliver on time?
3. Did you make a profit margin that you would want repeat the job?
4. Did this job delay other jobs that were more profitable?

If your answers are yes, yes, yes and no, then you have chosen wisely within the parameters of your production facility.  If any other answer comes up, then reconsider for future jobs what needs to shift.  Was the print accepted, was job late, or did you not make enough of a profit margin?  Because in the end, it is a happy customer with a solid bottom line that we are all striving to achieve.

Time to reconnect and restart

Are you ready?

Even in Michigan we are beginning to see the world shifting back.  It was with great celebration that our own John Ball Zoo opened to the public and that the local little league signed up for t-ball.  There is more work to do, but now is the time to connect with those customers who limited their ad dollars to survive the past year.  Restaurants, event venues and tourist businesses will be eager to see creative new marketing suggestions to restart in the post-COVID arena.

So what new do you have for them?

The same old-same old will feel comforting.  Yes, we could all use a little pre-vid ease.  However, since EVERYONE will be trying to get attention, what will you bring to the table that is new and interesting?  We have had plenty of time to think about that.

• Can you offer longer runs at better prices?  An ElectaPrint can help with that.
  
• Do you chase the athletic market the is back in full swing?  Screen printed number are less expensive and nicer for the athlete than heat seal.  But you need to be equipped for that.  There are lots of options.  Check out the Slider.
• Looking for short run customization? DTG is a great source for new work.  The DragonAir Crimson could be just what you need to cure those goods.
• Do you offer super fast turn around?  The a FastFlash would speed you up.  Is yours hot and ready?
• 
  
  Can you reduce your set-up fee because you are making screens quicker?  An LED exposure unit would give you this capability.

Go for the close.  Give them a reason to return.

People talk big, but it is the repeated on-time delivery of quality goods that keeps them coming back.  It is creative thinking of new ideas that generates new revenue.  It is the commitment to internal growth and change with complete follow through that grows businesses.  Doing the same work each day should create a smooth flow of production and a quality product.  However, if you do this for too long it will also cause stagnation.  The end of the pandemic offers each business an opportunity to add something new that will generate a buzz of excitement.

Who's hot! Reading the field.

After spending a weekend watching lacrosse games, I was impressed by the goalies and the communication on the field.  We all know that the team who communicates the best has a higher chance of winning.  This communication gives direction for both the offense and the defense.  But what really caught my attention is how relevant this process is to our current climate.  There is a phrase that I have only heard on the lacrosse field.  "Who's Hot". 

Who's hot

This is a shout out from a goalie to look for the shooter.  Because that information can change rapidly on a field the team must adjust to the fast changing situation.  Isn't that the same in selling and reacting to customer needs?  A few months ago we would have said that the spring sports and tourism market was next to be hot.  We geared up for teams and beaches, for school camps and 5k runs.  But none of that happened.  

What did happen was an explosion of digital printing on par with Black Friday.  And it did not let up.  Those who answered the call for on-demand production, they are working huge hours to keep up with demand.  They would not have foreseen this would be one of the top volume quarters in the year.  What they need to consider is whether there are tools to manage these orders that will make the process smooth from web order to shipping. 

The other explosion was the requirement for masks.  The mandates that have been issued have made these standard attire and customization is a massive opportunity.  Large orders with corporate logos or small orders for bars and restaurants are flooding in.  Attachments that will hold these items without spray adhesive are necessary.  

Tools to respond to the call.

On the sports field, the defensive players slide and rotate to block any shot but the offense is constantly moving the ball for the best shot at the goalie.  And in this ever changing global situation, decorators must do the same.  We cannot be defenders and hope to ride it out.  We must be on the offense looking for any opportunity to capture our market share.  So we need the best tools available.

On-demand printing tools

Linx is a production management software that connects your online store through your art room and onto your DTG devices.  It moves those products into ShipStation and allows tracking of orders from beginning to end with file conversion and a rules engine to manage print and cure parameters.  

Mask Printing

The mandates for masks has taken this once disposable product and put it into the mainstay of fashion.  Corporate logos, fancy pattern, political causes and many other designs are in hot demand.  However, many of these masks are 2-ply and they cannot be held to the platen with adhesive.  Additionally, who wants to put adhesive on their face.  So a 2-ply hold down for manual or automatic presses is a necessity.

2-ply Mask hold down

Who's Hot

This is not a question of temperature in the room but a question of "are we taking advantage of the opportunities that are presenting themselves".  Do we have our best people with the right tools to get this done.  The winning lacrosse team creates opening for the hottest shooter.  Pick the tool best to help your move forward in the current climate.  Potential sales are there if your team keeps eyes open and connects together to take advantage of what is available on the field.